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OUR STORY
NO ESSAY WRITING, NO FANCY WORDS, JUST PURE ARTISTIC VISION AND CONTRIBUTION. IN OTHER WORDS, IT IS A CURE FOR ME TRYING TO FILL MY INNER VOIDS.
I WOULD SAY THE COMMUNITY IS A REFLECTION OF MY PERSONAL VALUES, BACKSTORY, AND EXPERIENCES. BORN IN MONTREAL, GREW UP IN CHINA, SETTLED DOWN IN TORONTO. EVERY PIECES OF MEMORY IS A CONTRIBUTING FACTOR AND INSPIRATION OF MY ARTWORKS
LOST OF MY FATHER PLAYS A BIG ROLE IN MY PURSUE OF THE ARTISTIC VISIONS. OFFICIALLY CERTIFIED FILLS THE VOID AND PAINT AN STRONG IMAGE AND GUIDANCE. IT ALSO FACILITATES ME CHANCES TO PUT MORE PEOPLE ON THE MAP, ON THE SPOTLIGHT, OR OFFER THEM A DREAM BY OFFICIALLY CERTIFIED
IT WAS FOUNDED IN NOVEMBER 2023, IN MY BEDROOM, WITH JUST A 2018 MACBOOK AIR, SOME RUSTY NOTEBOOKS AND PENCILS THAT I SNAPS. AN IDEA IS A DISEASE, A PARASITE, ONCE IT GOT EMBEDDED DEEP IN YOUR HEART, IT SPREADS, AND NURTURES.
AND IN THIS CASE, THAT IS THE PURSUE OF FINDING MY OWN FASION, WHILE PROVIDING TO SUPPORTER THE FIRST HAND EXPERIENCE, A DREAM.
WHY OFFICIALLY CERTIFIED?
IT IS A STATEMENT, A CERTIFICATE TO PROVE THE SPIRIT OF PEOPLE DREAM CHASIN.
- - LIKE THE TIME YOU LEARNED HOW TO WALK
- - REWARD FOR THE FIRST PAYCHEQUE TO PUT FOOD ON THE TABLE
- - THE TIME YOU SEE A SINGLE IMMIGRANT MOTHER TEARING UP, BUT THE SPIRIT OF NEVER GIVE UP FOR THEIR CHILDRENS
IN EVERY CORNER OF THE CITY, TORONTO. PEOPLE ARE BREAKINGTHROUGH AND DEFEAT THEIR OLD SELVES, EVERYONE NEED A STATEMENT AND REWARD. IT IS A CONSTANT REMINDER.
WE AIMS TO DOCUMENT EVERY HIDDEN TALENTS IN TORONTO AND PROVIDE THEM WITH A PLATFORM TO SHINE. THAT IS THE ULTIMATE GOAL.
YOU SHINE, WE SHINE
STARTED FROM A BEDROOM
REMINDED BY THE PAIN
ENCOURAGED BY THE FUTURE
OFFICIALLY CERTIFIED
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™
